Think of Existat as your personal marketing analyst—except it works 24/7 and never needs coffee
Existat is an AI assistant built specifically for performance marketers. It connects directly to your Grova data pipeline and uses advanced language models to understand your campaigns, identify trends, and communicate insights in plain English.
Unlike generic AI chatbots that only know what you tell them, Existat has full context. It knows your ad spend, conversion rates, campaign structures, audience demographics, and performance history. It understands what "ROAS" means, why a 2% CTR might be good or bad depending on your industry, and which metrics actually matter.
Most importantly, Existat is proactive. You don't have to ask it questions—it analyzes your data every week, identifies what's working and what's not, and sends you actionable summaries via Slack or email.
In short: Existat is the analyst you'd hire if you had unlimited budget—but better, because it never makes math errors or forgets to check last week's data.
Capabilities That Save You Hours
Ask Questions in Plain English
No need to write SQL queries or navigate complex dashboards. Just ask: "Which campaigns performed best last week?" or "Show me my top converting ad groups."
Automated Weekly Reports
Existat analyzes your data every Sunday night and sends you a concise performance summary. No spreadsheet work required. Just read, act, and move on.
Campaign Performance Analysis
Get instant breakdowns of any campaign, ad group, or keyword. See what's driving results and where you're bleeding budget.
Trend Detection
Existat spots patterns you might miss. It notices when CTR drops, ROAS improves, or a specific audience segment starts converting better.
Historical Comparisons
"How does this month compare to last month?" "What was my best week this quarter?" Existat remembers everything and compares instantly.
Actionable Recommendations
Existat doesn't just report numbers—it suggests what to do next. "Consider pausing Ad Group X" or "Audience Y is ready for more budget."
The Technology Behind Existat
Direct Data Access
Existat connects directly to your Grova database (PostgreSQL on Supabase). It doesn't rely on APIs with rate limits or stale data. Every query pulls fresh, accurate information in real-time.
Natural Language Understanding
Powered by advanced AI models (GPT-4 and similar), Existat understands your questions the way a human analyst would. It knows the difference between "show me campaigns" and "show me underperforming campaigns."
Smart Query Generation
When you ask a question, Existat translates it into optimized SQL queries, fetches the relevant data, and presents it in a clear, conversational format. No technical knowledge required on your end.
Contextual Analysis
Existat doesn't just return raw numbers—it interprets them. It knows your industry benchmarks, campaign goals, and historical performance. It provides context: "This is 15% higher than your average" or "This trend started 3 weeks ago."
Automated Reporting
Every Sunday, Existat runs a comprehensive analysis of your week: what improved, what declined, which campaigns deserve more budget, and what needs urgent attention. You get a summary delivered to Slack or email—ready to read in 2 minutes.
Security Note
Your data never leaves Grova's infrastructure. Existat queries your database directly—no data is sent to third-party AI services for training or storage. We use AI models via secure API calls, and all conversation history stays within your account.
How Marketers Use Existat Daily
Monday Morning Check-In
"Existat, how did my campaigns perform last week?" Get a full summary in seconds instead of building a report for an hour.
Client Reporting
"Generate a summary for Client X covering the last 30 days." Existat writes it for you—just copy, paste, and send.
Campaign Audits
"Which ad groups have a CTR below 2%?" or "Show me campaigns with ROAS under 3." Instant answers, no spreadsheet filtering.
Quick Comparisons
"Compare this month's Google Ads performance to last month." See trends and changes without building pivot tables.
Budget Allocation
"Which campaigns should I increase budget on?" Existat identifies your top performers and makes data-backed suggestions.
Learning Mode
"Explain why this campaign's ROAS dropped." Existat analyzes the data and explains possible causes—like a junior analyst would.
Why Existat is Different from Other AI Tools
🚫 Not a Generic Chatbot
Tools like ChatGPT are powerful but generic. They don't know your campaigns, your data structure, or your industry context. Existat is built specifically for PPC marketers and trained on advertising data.
📊 Direct Database Access
Most AI assistants rely on you uploading files or manually feeding them data. Existat pulls data automatically from your Grova pipeline. No copy-pasting, no file uploads, no delays.
🤖 Proactive, Not Just Reactive
You don't have to ask Existat to analyze your campaigns—it does it automatically every week and sends you summaries. It's like having an analyst who checks in regularly without being asked.
🔐 Privacy & Ownership
Your data stays in your Supabase database. Existat queries it securely but never stores your campaign data externally. You own everything.
💡 Built by Marketers
We didn't build Existat to showcase AI capabilities. We built it because we needed it. Every feature exists to solve a real problem we faced as performance marketers.
Common Questions
Does Existat cost extra?▼
No. Existat is included with every Grova plan at no additional cost. It's part of the platform, not an add-on.
How accurate is Existat?▼
Existat pulls data directly from your database, so numbers are always accurate. The AI interpretation is based on proven marketing logic and historical patterns. We're constantly improving its analysis capabilities based on user feedback.
Can I trust Existat's recommendations?▼
Existat provides data-backed suggestions, but you make the final call. Think of it as a junior analyst: helpful, insightful, but not a replacement for your strategic judgment.
What happens to my conversation history?▼
All conversations are stored in your Grova account and never shared externally. You can delete your chat history anytime from your settings.
Does Existat work with all ad platforms?▼
Currently, Existat analyzes Google Ads and Meta Ads data. We're planning to add more platforms (TikTok Ads, LinkedIn Ads) based on user demand.